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Fair Trade Massage Therapy

Shifting the culture of massage therapy.

"Fair Trade Massage is my vision. I don't believe it's values are unique to Water House Wellness, we are just the first to coin the phrase. Many businesses provide excellent work environments and I'm excited to promote Fair Trade Massage to create a new industry standard.

Besides the wage standard that Fair Trade Massage implies, I believe there is a deeper concern in the industry pertaining to the work environment of massage therapists.

Regular breaks and the ability to influence your professional presentation and environment create a higher quality of life.

The spa industry has made it standard to think about massage therapy as something that occurs in a dark room by a technician who is applying a routine.

Fair Trade Massage asserts that the typical spa environment needs to be challenged.

Why are we putting artists in uniforms? Can the music be relaxing without being... expected.

Can we give some creative control to our massage therapists?"

Fair Trade Massage logo

About Kelly Fitzpatrick, Founder WHW

Having suffered my own severe car accident in 2013, I understand that everyone has to find their own path to healing. Ultimately being handed some control to influence my recovery made the most difference. My experience has framed how I view the healing profession and also how I view my role as a business owner. The business has to work and be profitable, but the role of the therapist can be as a facilitator and can be flexible.


Listening to what people really need is how we are going to change the world. Having an agenda about how you are going to "apply healing" just doesn't work.


I've heard therapists say "That client is too uptight, he needs to be more in his body, then I will be able to work with him." so... you're not able to accept him right now? In fact- you're judging his genuine effort to take care of himself? Hmm. This is backwards.


The massage is always an ongoing conversation with the client. The feedback from both client and therapist creates change. Getting feedback is only uncomfortable when someone doesn't see what you are trying to do, or when you are attached to what you are trying to do. When you throw your expectations out and actually provide what someone asks for, the feedback is joyous.


I enjoy asking myself "what can I do better? Where am I stuck?" Getting better  and getting unstuck is awesome.


Kelly Fitzpatrick, Try a new Massage Therapist, Four Pack for Fit